Adventist Health Wins 2010 Aster Awards
Adventist Health, a leading nonprofit health system serving the metropolitan area of Portland, Ore., has received two 2010 Aster Awards for excellence in marketing. The Aster Awards is an annual medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similar-sized competitors from around the globe. Adventist Health earned a gold recognition in the category of newsletter/external communication series for its 2009 “Health for Life” publication. The health system received silver recognition in the total advertising campaigns category for its “Care You Can Have Faith In” campaign.
“At Adventist Health it is important to us to keep our community informed of pressing medical matters and to promote healthy life choices through education and awareness,” said Tom Russell, CEO of Adventist Medical Center. “Our marketing team works hard to achieve these goals, and I am very pleased to see their work recognized among the top in the industry.”
Gold Recognition: Adventist Health “Health for Life” Newsletter
Adventist Health’s “Health for Life” series is a bi-monthly community health publication distributed to nearly 60,000 households in the Portland metropolitan area. The newsletter is designed to help the community focus on wellness and disease prevention. It contains valuable health care information for the enrichment of people's lives. The newsletter promotes Adventist Health's service lines and expanding technologies, events and physicians. “Health for Life” was developed in partnership with Coffey Communications of Walla Walla, Wash.
Silver Recognition: Adventist Health “Care You Can Have Faith In” Campaign
Adventist Health’s “Care You Can Have Faith In” campaign is a comprehensive advertising program developed as a brand positioning line to couple the faith based mission of the health system with the trust and confidence people put in their physicians and caregivers. The campaign launched in 2009 and is a constant reminder that the mission of Adventist Health was designed with the patient in mind. “Care You Can Have Faith In” was developed by Adventist Health in conjunction with Coates Kokes of Portland, Ore.
The campaign was also recognized by Healthcare Marketing Report in the publication’s 27th annual Healthcare Advertising Awards.
About Adventist Medical Center (AMC)
Adventist Medical Center (AMC), located in southeast Portland, is a nonprofit, 302-bed acute care facility, offering a full range of inpatient, outpatient and emergency services throughout the Portland/Vancouver metropolitan area. AMC is a member of Adventist Health, headquartered in Roseville, Calif. The organization represents regional delivery networks spanning California, Hawaii, Oregon and Washington.
Adventist Medical Center is part of Adventist Health, a not-for-profit, faith-based health care system operating in California, Hawaii, Oregon and Washington. Founded on the Seventh-day Adventist heritage of Christian health care, Adventist Health is comprised of 17 hospitals with more than 2,600 beds, approximately 18,600 employees, numerous clinics and outpatient facilities, the largest system of rural health clinics in California with additional sites in Oregon and Washington, 14 home care agencies and four joint-venture retirement centers. For more information, visit www.adventisthealthnw.com or www.adventisthealth.org.
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- Judy Leach, Director Marketing & Communications: email@example.com, 503-251-6162